Info
Rijswijk, The Netherlands | Published on: February 23, 2010
Social media pitch
Engagement with the online privacy issue and with the brand! Forthehack's goals with launching pleaserobme.com http://pr.co/p/0000ht
Summary
Pleaserobme.com, is a good example of how to start a conversation.
Forthehack had two goals with launching pleaserobme.com. Engagement with the online privacy issue and with the brand, Forthehack.
Social media help us, highly social animals, to get engaged. The rate at which new technology develops allows us to do more amazing stuff every day. It's important to reconsider basic things like privacy at the same pace. Forthehack focuses on launching hacks that engage!
Details
Facts:

- Pleaserobme.com launched February 17th 2010 2.00 PM (GMT+1)
- More than 1 mio unique visitors
- More than 4 mio hits on Google
- Explosion of coverage in online and offline media
- All happened in less than a week

In this press release we have included some relevant links here, but you can follow this link to get an idea of the conversation we started.

Quotes
"Highlighting the privacy pitfalls associated with location-enabled technology is an important step in helping Internet users take control of their privacy. Pleaserobme.com is drawing attention to the risks associated with over-sharing of personal information, an issue which opens the door for a broader policy discussion on privacy issues in the era of the location-enabled web."

— Adam Rosenberg, New Media Manager at Center for Democracy and Technology www.cdt.org